Insights
Straight answers on corporate video, livestreams, budgets, and being on camera — from a New York production team working since 2004.
Use Corporate Video to Change the Culture in Your Company
How internal video — employee profiles, culture films, even comedy skits — shapes how a company sees itself. Written for executives and HR leaders who own the message.
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My AI Board of Directors: The Four Tools I Use to Run a Video Production Company in New York
How Claude, Grok Bot, ChatGPT and Higgsfield each help run a NYC video production company, and a simple guide to getting started with Grok Bot. By Chris Alvarez.
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Long-Form Instagram, AI Editing Agents and Streaming TV Ads: The Video Services We're Offering Now
Instagram tests 90-minute videos, AI agents edit podcasts and ads, streaming TV ads convert, and New York requires AI performer disclosure. By Chris Alvarez.
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How I Used ChatGPT, Grok and Claude to Research My Ballot, and Why They Gave Me Different Answers
Three AI tools, one Rockland County ballot, three different answers, and why voting informed still matters. By Chris Alvarez.
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For Koran Irvine: Why I Drive With Courtesy on the George Washington Bridge
A Rockland commuter on the George Washington Bridge shooting, accountability, road rage and choosing courtesy. By Chris Alvarez.
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Shoot Once, Test Many: The Video Services We're Adding as AI Changes Ads and Search
AI ad builders, pricier Meta ads, brands launching shows and campaigns optimizing for AI answers, and the services we offer because of it. By Chris Alvarez.
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Four Productions, Two Cities, One Thursday: How We Staff a Busy Production Day
Four shoots in New York and Los Angeles, 16 cameras, 11 crew and a lot of traffic. How we planned and staffed the day. By Chris Alvarez.
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Real Footage, Ask YouTube and AI Music Labels: How We're Producing This Month
Why real footage matters as trust in AI ads drops, how Ask YouTube changes video titles, and how we check every soundtrack. By Chris Alvarez.
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Livestreaming an AI Panel in Flatiron for an Out-of-Town Team
A one-camera Zoom livestream, a speaker timer the client ran remotely, and raw footage delivered the same night. By Chris Alvarez.
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Filming the Mayor's Quantum Announcement for NYU: What It Takes to Shoot a Press Conference in New York
Booked the day before, cleared through City Hall security, filmed from the press area. How we shoot a NYC press conference. By Chris Alvarez.
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AI Costs, Event Content and Vertical-First Feeds: How We're Running Production This Month
An AI series cost $38,000 in credits. Facebook is testing a video-first feed. Meta blocked ads that point to TikTok. Here's how we produce around all three. By Chris Alvarez.
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What a Modern Video Production Company Looks Like, and Why One Shoot Isn't One Video Anymore
In 2004 a finished video was the win. Now one shoot has to feed shorts, clips, a podcast and email. By Chris Alvarez.
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Understanding Video Editing Costs: Factors, Estimates, and Budgeting Tips
What actually drives post-production pricing — so you can budget before you commit.
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Going Live: A Step-by-Step Guide to Livestreaming Your Event
The planning checklist behind a broadcast that doesn't break.
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4 Ways to Produce a Profitable Corporate Video
Aligning goals with your production partner so the video earns its budget back.
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Dress to Impress: What to Wear on Camera for Your Next Video Shoot
A practical wardrobe guide for executives and speakers before an interview shoot.
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The Advantages of Hiring a Crew Who Owns Their Own Equipment
Why gear ownership means speed, flexibility, and fewer invoices.
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The Ultimate Guide to Sizzle Reels: What They Are and Why They Matter
When a 60-second reel does more than a 6-minute film.
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What Is the Goal of a Testimonial?
Why peer voices out-convert brand voices — and how to capture them well.
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Reading is research.
Talking is progress.
Tell us what you're planning and we'll help you map the right production approach.