Going Live: A Step-by-Step Guide to Livestreaming Your Event
Live event streaming has jumped in popularity over the past few years, and this kind of audience engagement is here to stay. Livestreaming an event is a great way to make it more accessible to more people.
But how can you livestream an event? Here's a step-by-step guide, from setup to follow-up.
Step 1: Identify your goals for the event
Before you go live, you need a solid understanding of what you hope to achieve. That way, you can tailor your promotional materials, the event itself, and your follow-up actions to help you meet those goals.
Step 2: Plan your event
Once you have an idea of what you want to achieve, you can get down to planning. This is where you decide who will be speaking, whether panelists will join from their own locations or a shared space, and other logistics.
This step is also the place to research live streaming platforms and choose the one that makes sense for you. Think about cost, video specs, and whether there are monetization opportunities to take advantage of.
Step 3: Day-of setup
The easiest way to livestream an event is to have all the speakers in the same place. You can set up all your video and audio equipment once, removing much of the opportunity for technical difficulties.
There are also plenty of options for livestreaming even if panelists are spread across the country or the world. If you'll have people joining remotely, schedule time ahead of the broadcast to test everyone's tech, lighting, and audio.
Step 4: Stream your event
Now that you've done the prep, you're ready to go live. Make sure all your speakers are set up and know what they need to do, confirm your tech, and start the broadcast.
Step 5: Follow up with your audience
To bring your event full circle, think back to the goals you set in step one. Whatever action you wanted your audience to take, remind them with a follow-up email.
Beyond the webinar
Live event streaming increases your reach, makes events accessible, and provides real value to your audience. To make it successful, you want to go beyond a simple recorded webinar.
Transcendent Enterprise has been livestreaming events since 2011 — from arena commencements to corporate town halls. Reach out and we'll walk you through every step.