What Is the Goal of a Testimonial?

There's no denying that consumers take peer-to-peer feedback seriously. Whether making a purchasing decision or booking a reservation, positive reviews make a difference. That's why testimonials matter — but a testimonial is not the same as a review. So what sets it apart?

The importance of client testimonials

By definition, a testimonial is a formal statement testifying to someone's character or qualifications — about a product or a service. That formality is what makes it unique, and what sets the bar higher than a thumbs-up on a review site.

A review on social media might lead to customers. But when a customer is willing to show their face and lend their voice, it builds trust. And if there's one thing every business wants, it's trust.

Video testimonials bring reviews to life. They show real customer stories, which lets an audience identify more easily — and because they're video, they can actually be enjoyable to watch.

Types of testimonials

Customer testimonials come in all shapes because video can create any mood. A seated interview in the client's own space lends honesty — it lets the audience in. Filming customers in your environment shows how comfortable people feel there; it speaks to the product and the atmosphere at once.

A video testimonial demonstrates the vibe of your business — and makes the audience want to be part of it.

Video makes the difference

The goal of a testimonial is to reach your audience and let them identify with your business. Nothing achieves that like video. It's more engaging than quoted reviews or star ratings, and audiences are far more likely to share it.

If you're ready to capture customer stories that actually convert, reach out about our corporate video production services.