Insights
Straight answers on corporate video, livestreams, budgets, and being on camera — from a New York production team working since 2004.
Use Corporate Video to Change the Culture in Your Company
How internal video — employee profiles, culture films, even comedy skits — shapes how a company sees itself. Written for executives and HR leaders who own the message.
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Real Footage, Ask YouTube and AI Music Labels: How We're Producing This Month
Why real footage matters as trust in AI ads drops, how Ask YouTube changes video titles, and how we check every soundtrack. By Chris Alvarez.
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Livestreaming an AI Panel in Flatiron for an Out-of-Town Team
A one-camera Zoom livestream, a speaker timer the client ran remotely, and raw footage delivered the same night. By Chris Alvarez.
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Filming the Mayor's Quantum Announcement for NYU: What It Takes to Shoot a Press Conference in New York
Booked the day before, cleared through City Hall security, filmed from the press area. How we shoot a NYC press conference. By Chris Alvarez.
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AI Costs, Event Content and Vertical-First Feeds: How We're Running Production This Month
An AI series cost $38,000 in credits. Facebook is testing a video-first feed. Meta blocked ads that point to TikTok. Here's how we produce around all three. By Chris Alvarez.
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What a Modern Video Production Company Looks Like, and Why One Shoot Isn't One Video Anymore
In 2004 a finished video was the win. Now one shoot has to feed shorts, clips, a podcast and email. By Chris Alvarez.
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Understanding Video Editing Costs: Factors, Estimates, and Budgeting Tips
What actually drives post-production pricing — so you can budget before you commit.
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Going Live: A Step-by-Step Guide to Livestreaming Your Event
The planning checklist behind a broadcast that doesn't break.
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4 Ways to Produce a Profitable Corporate Video
Aligning goals with your production partner so the video earns its budget back.
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Dress to Impress: What to Wear on Camera for Your Next Video Shoot
A practical wardrobe guide for executives and speakers before an interview shoot.
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The Advantages of Hiring a Crew Who Owns Their Own Equipment
Why gear ownership means speed, flexibility, and fewer invoices.
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The Ultimate Guide to Sizzle Reels: What They Are and Why They Matter
When a 60-second reel does more than a 6-minute film.
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What Is the Goal of a Testimonial?
Why peer voices out-convert brand voices — and how to capture them well.
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Reading is research.
Talking is progress.
Tell us what you're planning and we'll help you map the right production approach.