Going Live: A Step-by-Step Guide to Livestreaming Your Event

Live event streaming has jumped in popularity over the past few years, but this kind of audience engagement is here to stay. Even without the constraints of the COVID pandemic, live streaming an event is a great way to make it more accessible to more people. 

But how can you livestream an event? Here we’ll give you a step-by-step guide to livestreaming your event, from set-up to follow-up. 

The Best Way to Livestream an Event: Step-by-Step

Before you get started livestreaming your event, there’s some research and preparation that you have to do first. Let’s dive in: 

Step 1: Identify Your Goals for the Event

Before you go live, you need to have a solid understanding of what you hope to achieve with your event. That way, you can tailor all your promotional materials, the event itself, and your follow-up actions to help you meet those goals. 

Step 2: Plan Your Event

Once you have an idea of what you want to achieve, you can actually get down to planning your live event streaming. This is where you start to plan things like who will be speaking, whether or not all panelists will be in their own homes or if you’ll rent a shared space, and other logistical things. 

This step is also a good place to make sure that you’ve researched live streaming platforms and chosen the one that makes sense for you. Think about the cost of the program, what kind of video specs it offers, and if there are monetization opportunities for you to take advantage of. 

Step 3: Day of Set Up

Arguably, the easiest way to livestream an event would be to have all the speakers in the same place. This way, you can set up all your video and audio recording equipment once for all the speakers, removing some of the opportunity for technical difficulties. 

There are also tons of options for livestreaming an event even if the panelists are spread all across the country or the world. If you are going to have multiple people joining remotely, make sure you set up time ahead of the live broadcast to test out everyone’s tech, lighting, and audio. 

Step 4: Stream Your Event

Now that you’ve done all the prep, you’re ready to actually get into live event streaming. Make sure that all your speakers are set up and know what they need to do, your tech is all set, and you’ll be ready to go live! 

Step 5: Follow Up with Your Audience

To bring your event full circle, think back to step one when you set your goals for the event. Use your goal from that set to guide how and when you follow up with your audience. Whatever action you wanted your audience to take, make sure you remind them with a follow up email. 

The Best Way to Livestream an Event

Live event streaming is a great way to increase your reach, make your events more accessible to more people, and provide value to your customers. To make the event as successful as possible, you want to go beyond a simple recorded webinar. 

To learn more about how you can create an authentic event experience in a virtual world, reach out to Transcendent Enterprise today. We’ll walk you through every step of setting up your virtual event.