Demystifying Video Production: Everything You Need to Know

At this moment, you have access to 800 million online videos. How do you ensure that your videos are of a high enough quality to keep viewers interested and engaged? 

In a world where anyone can make a video on their phone, the key to quality is professional video production. We’ll explain exactly what happens during the production process and how it differs from creating video content yourself. 

What Is Video Production? 

It takes a great deal of knowledge and expertise to make something entirely from scratch. When you work with a commercial video production team, we’ll handle every stage of the process. 

Strategy and Pre-Production

When creating new videos, we always begin the process with ideation. In other words, we’ll meet with you to discuss your brand or cause. Together, we’ll determine the best message to convey with your bespoke content.

During our strategy meeting, we’ll discuss:

• WHO will be watching the video
• WHERE you’ll host the video
• WHEN to film the video (do you have any special events or projects coming up?)
• WHAT you consider a successful video
• WHY video is the best medium for your project
• HOW to best get your story across

At Transcendent Enterprise, we consider ourselves expert storytellers. During pre-production, We’ll take your ideas and transform them into a driving narrative. 

First, our experts will help you write a script or plan out the spontaneous moments that will help tell your story. We have twenty years of experience drafting interview questions, capturing candid moments, and building cohesive visual narratives. We’ll cast actors, gather props, curate a wardrobe, and plan out a shooting schedule.

You’ll be part of the video content production process from beginning to end. We’re happy to adapt to your ideas, even if they shift after our initial consultation. 

Production

At Transcendent Enterprise, we own all of our own top-of-the-line digital video production equipment. That means the filming process can begin immediately without waiting on rentals.

This portion of production looks different for every video. Often, we’ll travel to your tri-state area location to film. Our team will capture interviews, candid footage, scripted material, and B-roll. We can also record audio to overlay compelling footage, creating the most efficient and entertaining narratives. 

If you were to produce a professional-quality video on your own, you’d need the following:

• A competent director 
• A camera and grip crew
• Sound equipment and technicians
• An art department with designers
• Multiple professional-quality cameras with digital video capabilities
• Appropriate lighting and rigs
• Access to a studio 
• Filming permits and location releases
• Security

When you hire a professional video production company, we’ll handle it all. Our expertise means you’ll stay on track, on budget, and on brand. 

Post-Production

During post-production, we’ll gather all the footage and audio and craft a visual narrative. We’ll use graphic and computer editing skills to include the visuals you need to get your story across. This is the stage when we add music, visual effects, transitions, titles, audio mastering, and color correction. 

Occasionally, this process involves re-shoots.  We want to ensure we have all the quality footage we need to craft the clearest version of your message.

Your project may go through several drafts. You’ll be able to give your approval or offer suggestions at every stage. Once you’re happy with the final product, it will be ready for distribution! 

Tell Your Story Right With Professional Video Production Services

When you work with Transcendent Enterprise, we’ll focus on every element of production. We’ll do what we do best, so you can focus on what’s most important to you. 

Are you ready to spread your message? Learn more about our video production services and let our team tell your story right.