Powerful Social Media Video Tips to Improve in 2023

A lot has changed in the world of creating video content for social media. landscape. One of the bigger evolutions in digital marketing has been the heavy emphasis on social media video best practices.

Platforms like Instagram and Facebook are essential for businesses that want to reach a bigger audience. Promotional video and marketing video also needs to be adapted to succeed on a social media platform.

One guaranteed tip for social media videos is to hire a promotional video company. Transcendent Enterprise is a video production company in New York City that creates high-quality social media videos.

While there are lots of guides online for how to make good videos for social media, you may not know of some of the key ways to leverage those videos for marketing.

As a general reminder of what types of video work best on social media, the US Chamber of Commerce suggests that short videos are ideal for marketing. They recommend

• Facebook: Two to 15 minutes.
• Instagram: A Story should be one to 10 slides; a video in Feed should be one minute or less; an IGTV video should be two to six minutes.
• Twitter: 45 seconds.
• LinkedIn: 30 seconds.
• YouTube: 10 minutes.

Our friends at Single Grain outlined some of the tactics our team uses to keep up with industry trends, best practices for social media videos, and tips for videos on social media.

1. Promote on TikTok

TikTok’s algorithm makes it easy for new people to find your company’s videos. It is also one of the fastest-growing social media platforms with over 690 million users. Cutting down longer promo videos into 15-30 second clips is a great social video best practice that creates fun and engaging content that increases engagement.

2. Host Online Events

Since 2020, the popularity of online events and virtual conferences has skyrocketed. These can range from smaller Instagram Live streams to full professional webinars using programs like VMix. As a VMix video production company, Transcendent is able to create fully branded professional online events that seamlessly integrate live speakers and pre-recorded content.

If you follow video best practices for social media, then you can use videos to promote these events as well as share highlights afterward. This transforms passive engagement to live and (almost) in-person connection with your customers.

3. Make Social Media Video Shoppable

Annotations in video are nothing new, however, updates to certain platforms have made them even more useful. On apps like Instagram and YouTube, one of our favorite social media video marketing tips is to add shoppable links to different sections of the video. Whether you’re showing off a new product or advertising an upcoming event, customers are able to click and buy in 10 seconds or less.

Want to learn more video tips for social media marketing content? Read the rest of Single Grain’s tips here. And if you want even more help going viral, reach out to Transcendent to start creating high-quality professional content.